Your Privacy

Privacy Policy / Information, Terms & Conditions

At The, the privacy of our visitors is of extreme importance to us. This Privacy Policy governs the manner in which this website collects, uses, maintains and discloses any information collected from users (each, a “User”) of the website (“Site”).

The Goodness Principle prohibits unsolicited messages. If you want to receive The Goodness Principle occasional emails/newsletters you will need to optin in and confirm your email address. This is done through the box on the right side of each page named “Goodness in Your Inbox” or as “Good Friends” on the top bar (where we describe what special Goodies await you).

Personal identification information

We may collect personal identification information from Users in a variety of ways, including, but not limited to, when Users visit our site, register on the site, comment on the site, subscribe to the occasional newsletter, and in connection with other activities, services, features or resources we make available on our Site. Users may be asked for, as appropriate, name and email address.

We will collect personal identification information from Users only if they voluntarily submit such information to us. Users can always refuse to supply personally identification information, except that it may prevent them from engaging in certain Site related activities.

Web browser cookies

The Goodness Principle does not use “cookies” to enhance User experience at this time. If that policy changes in the future a notification will be published on the website, and this section will be updated to reflect what the changes entail. In that instance, the User may choose to set their web browser to refuse cookies, or to alert you when cookies are being sent. If they do so, note that some parts of the Site may not function properly.

How we use collected information

The Goodness Principle collects and uses Users’ personal information for the following purposes:

  • To improve customer service:
    Your information helps us to more effectively respond to your customer service requests and support needs.
  • To personalize user experience:
    We may use information in the aggregate to understand how our Users as a group use the services and resources provided on our Site.
  • To improve our Site:
    We continually strive to improve our website offerings based on the information and feedback we receive from you.
  • To administer a content, promotion, survey or other Site feature:
  • To send Users information they agreed to receive about topics we think will be of interest to them.
  • To send periodic emails/newsletters

The email address Users provide may also be used to respond to their inquiries, and/or other requests or questions.

If User decides to opt-in to our mailing list (as a “Good Friend”), they will receive emails that may include specially created content, news about The Goodness Principle, updates, etc. We do not rent, sell or barter your email address to third parties. Users may receive occasional emails from underwriters of this website; such sponsorships enable us to continue to bring you continued stories and articles about The Goodness Around Us free of charge. If at any time the User would like to unsubscribe from receiving future emails, simply click the unsubscribe link at the bottom of each email or contact us online.

How we protect your information

We adopt appropriate data collection, storage and processing practices and security measures to protect against unauthorized access, alteration, disclosure or destruction of your personal information or email address on our Site.

Third party websites

Users may find recommendations, advertising or other content on our Site that link to the sites and services of our partners, suppliers, advertisers, sponsors, licensors and other third parties. We do not control the content or links that appear on these sites and are not responsible for the practices employed by websites linked to or from our Site. In addition, these sites or services, including their content and links, may be constantly changing. These sites and services may have their own privacy policies and customer service policies. Browsing and interaction on any other website, including websites which have a link to our Site, is subject to that website’s own terms and policies.


While The Goodness Principle does not contemplate advertising on the site at this time, at some point it may become necessary to defray operating costs. If so, then ads appearing on our site may be delivered to Users by advertising partners, who may set cookies. These cookies allow the ad server to recognize your computer each time they send you an online advertisement to compile non personal identification information about you or others who use your computer. This information allows ad networks to, among other things, deliver targeted advertisements that they believe will be of most interest to you. This privacy policy does not cover the use of cookies by any advertisers.

Google AdSense

Some of the ads may be served by Google. Google’s use of the DART cookie enables it to serve ads to Users based on their visit to our Site and other sites on the Internet. DART uses “non- personally identifiable information” and does NOT track personal information about you, such as your name, email address, physical address, etc. You may opt out of the use of the DART cookie by visiting the Google ad and content network privacy policy at

Changes to this privacy policy

The Goodness Principle has the discretion to update this privacy policy at any time. We encourage Users to frequently check this page for any changes to stay informed about how we are helping to protect the personal information we collect. You acknowledge and agree that it is your responsibility to review this privacy policy periodically and become aware of modifications.

Your acceptance of these terms

By using this Site, you signify your acceptance of this policy and terms of service. If you do not agree to this policy, please do not use our Site. Your continued use of the Site following the posting of changes to this policy will be deemed your acceptance of those changes.

Contacting us

If you have any questions about this Privacy Policy, the practices of this site, or your dealings with this site, please feel free to contact us by email.